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Crowdsourcing – ..
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Category: Crowdsourcing

Crowdsourcing, Design, Design for Behavior, Persuasive Technologies, Social Innovation, Tools

TrustCloud

August 17, 2013

 

TrustCloud is an online tool that aggregates peoples’ online social and transactional data, crunches it into a TrustScore and creates dynamic TrustCards that people can embed on their social networks. People use TrustCloud to establish their reputation on their social networks and peer-to-peer buying, selling, sharing and lending platforms.

TrustCloud-600x360trustcloud-how-is-trust-established-photo

TrustCloud likens itself to a FICO score that measures creditworthiness:

“TrustCloud gives members in the Sharing Economy the tools for Trust and Accountability that enable better decision-making and improves every transaction. We measure your virtuous online behaviors and transactions to build a portable TrustScore you can easily use within the Sharing Economy.”

Books, Crowdsourcing, Design for Behavior, Persuasive Technologies, Theory

Engage!

March 17, 2011

engage

The ultimate guide to branding and building your business in the era of the Social Web.

Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.

Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you’ll learn how to measure success and ROI.

Introduces you to the psychology, behavior, and influence of the new social consumer
Shows how to define and measure the success of your social media campaigns for the short and long term
Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media

Today, no business can afford to ignore the social media revolution. If you’re not using social media to reach out to your customers and the people who influence them, who is?